Selling Cars in Winter is NOT Hopeless!

Why to speak about winter car sales as about something particular?!

First of all because, mainly, car buying is an outdoor shopping experience and most of the car marketing specialists say that the cold weather has an immediate impact on it. Usually what may be noticed in winter months is a ballooning of dealers stocks and a stagnation in auto sales indexes growth. In other words winter storms put chill on car sales.

Secondly, there is a certain category of vehicles such as sports cars, convertibles and even certain family cars, that belong to the “out of season” product category. As a consequence fewer people are in the market to buy them.

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